<Studio LEEGAMGAK>
Seoul-based Leegamgak turns Korean heritage into contemporary design; runs Leegamgak & Bokbokbok; works with museums/galleries—as separate work—on exhibition visual identity & merchandise for clients applying our design identity.
For the two Lee designers, tradition is like an inherited dress from one's mother—a familiar, layered cultural identity they freely explore to bridge the past and present.
<Leegamgak>
Leegamgak, inspired by Korean heritage, presents products that embody the unique aesthetic of Korea’s artistry. We design with modern wit while staying true to the authenticity of Korean charm. Everything is inside you.
<Bokbokbok>
Bokbokbok is Leegamgak’s gift line, inspired by “bok” — a Korean idea of shared blessings, expressed through organza, embroidery, and weaving.
2026 — Seoul Museum of History (VIP Gift & Merchandise Design), Seoul, Korea
2025, 2026 — Maison&Objet Paris (Exhibitor), Paris Nord Villepinte, Paris, France
2025 — Kansong Art Museum Daegu (Exhibition Design & VIP Gift), Daegu, Korea
2024 — Beauty of Joseon (Store Display Artwork), Seoul, Korea
2024 — National Museum of World Writing Systems (Museum Art Shop Merchandise), Incheon, korea
2024 — National Gugak Center (VIP Gifts & Performance Merchandise), Seoul, Korea
2024 — Kyobo Book Centre (Collaboration with the stationery brand ‘Moonbojang’), Korea
2023 — Silhak Museum (Museum Art Shop Merchandise), Gyeonggi, Korea
2020 — The National Leegamgak Museum (Solo Brand Exhibition), Objecter Seogyo, Seoul, Korea
2020 — Soban and Incense Burner (Solo Exhibition), Ewha Art Center, Seoul, Korea
2019 — Lovely Old Things of Today (Book), Chaekbab Publishing
A cotton shoulder bag distinguished by Leegamgak’s signature knot — a reinterpretation of traditional Korean knotting techniques — tied into an intentionally asymmetric strap. The embroidered tiger, adapted from the Ssangho Hyungbae (twin-tiger rank badge) of Joseon-era official robes, captures the Korean way of softening a fearsome creature with humor and charm. Framed by a pine tree, the design subtly echoes Songha Menghodo, a classic painting symbolizing strength and longevity. Modern in form yet steeped in heritage, the Moho Bag invites everyday use while carrying the quiet weight of tradition.
Production Year: 2026
Production Technique: Fabric(cotton), Embroidery, Traditional Korean Knotting
A cotton shoulder bag distinguished by Leegamgak’s signature knot — a reinterpretation of traditional Korean knotting techniques — tied into an intentionally asymmetric strap. The embroidered tiger, adapted from the Ssangho Hyungbae (twin-tiger rank badge) of Joseon-era official robes, captures the Korean way of softening a fearsome creature with humor and charm. Framed by a pine tree, the design subtly echoes Songha Menghodo, a classic painting symbolizing strength and longevity. Modern in form yet steeped in heritage, the Moho Bag invites everyday use while carrying the quiet weight of tradition.
Production Year: 2025
Production Technique: Fabric(cotton), Embroidery, Traditional Korean Knotting
A cotton shoulder bag distinguished by Leegamgak’s signature knot — a reinterpretation of traditional Korean knotting techniques — tied into an intentionally asymmetric strap. The embroidered tiger, adapted from the Ssangho Hyungbae (twin-tiger rank badge) of Joseon-era official robes, captures the Korean way of softening a fearsome creature with humor and charm. Framed by a pine tree, the design subtly echoes Songha Menghodo, a classic painting symbolizing strength and longevity. Modern in form yet steeped in heritage, the Moho Bag invites everyday use while carrying the quiet weight of tradition.
Production Year: 2025
Production Technique: Fabric(cotton), Embroidery, Traditional Korean Knotting
Spacious yet structured, the Homak Bag blends durability with playful artistry. Triple-stitched seams and a reinforced base ensure it carries your essentials securely day after day, making it a reliable partner for your routine. Across the front, an embroidered tiger is rendered with intentionally open lines, leaving small breaks in the outline to suggest freedom and movement, while detailed features anchor the design with character. A subtle lilac woven label on the reverse offers a discreet note of charm.
Production Year: 2026
Production Technique: Fabric(cotton), Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Tiger and Magpie (Hojakdo)
A mighty tiger wards off evil while a cheerful magpie brings good news — a talismanic pairing traditionally displayed at the New Year. This famous folk motif still resonates today, even inspiring characters in contemporary culture such as the Netflix animation ‘K-Pop Demon Hunters’. It embodies the hope that only good fortune will enter the home.
Production Year: 2025
Production Technique: Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Flower and Bird (Hwajodo)
Pear blossoms, peonies, and white swallows symbolize harmony, affection, and renewal. Their blooming forms recall the joy of springtime, making this piece especially fitting as a seasonal blessing for new beginnings.
Production Year: 2025
Production Technique: Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Twin Rabbits (Ssangtodo)
Twin rabbits leap freely across open fields under a scattering of clover. A symbol of luck, abundance, and companionship, the design conveys lighthearted joy, celebrating prosperity that feels ever-present.
Production Year: 2025
Production Technique: Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Blue Dragon (Cheongryongdo)
Traditionally a royal emblem of strength and authority, the blue dragon here is reimagined as a friendlier guardian — firm yet approachable. With the wish-granting pearl (Yeouiju) nestled close, it protects while encouraging, embodying vitality and trust.
Production Year: 2025
Production Technique: Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Heavenly Horse Painting (Cheonmado)
The Cheonmado (Heavenly Horse Painting) reimagines the celestial horse with gentle warmth. Once a messenger of heaven and a symbol of fortune, it now carries blessings for new beginnings and growth. Graceful and hopeful, Cheon-ma-do celebrates every step forward with auspicious energy.
Production Year: 2025
Production Technique: Embroidery
Embroidered Fortune Hanging Series
Crafted in the Sehwa tradition — exchanging auspicious paintings to share blessings — these translucent hangings reinterpret fortune symbols through embroidery. The fabric allows light to pass through, casting delicate shadow-doubles of the stitched motifs. Each piece, embroidered rather than printed, offers a tactile depth you can sense with both eyes and touch.
Books and Ten Symbols of Longevity (Chaekgado)
Books appear alongside the ten traditional symbols of longevity, representing wisdom, prosperity, and a healthy, fulfilled life. Hidden among them are small embroidered hearts — reminders that love, too, is essential to a long and abundant existence, waiting to be discovered as a delightful detail.
Production Year: 2025
Production Technique: Embroidery
Butterflies, long regarded as symbols of longevity, were traditionally embroidered onto bridal gifts to bless newlyweds with a lifetime together. Here, they drift among organza butterflies, carrying wishes of enduring harmony and prosperity. Gold-threaded chimes add a gentle resonance, extending the blessing into sound.
Production Year: 2025
Production Technique: Embroidery, Jacquard
